Post by account_disabled on Mar 6, 2024 14:34:10 GMT 5.5
Well, now that we know what a lead is, let's learn about some of the modern Lead Generation strategies that we can put into practice now. 1. Create Useful Content The number one strategy for capturing leads is to provide useful content that informs your target audience. This website content can be anything from a blog, to case studies or FAQs. By answering common questions and positioning your brand as a thought leader, you'll attract new customers in multiple ways. First of all, your website will be more discoverable and navigable. Potential customers will be able to find your content through search engines, and when they land on your site, they'll have more reasons to stay. When done well, content marketing is very effective for generating leads . It is an Inbound Marketing strategy, it is the visitors/users themselves who come to us. Tip: Just make sure you've included an easy-to-fill form, direct customers to landing pages to capture that contact information, or simply add a lead magnet. To enhance this strategy you can complement it with these other strategies that I show you below. 2. Retarget Website Visitors with Ads Most of your website visitors aren't going to convert into leads right away, and that's okay! (It's like relationships, you're not going to become a boyfriend or girlfriend with the first kiss, are you?) This is the concept of Remarketing Instead of giving up hope, use retargeting to stay on top. Tip: While paid advertising can target any criteria such as location or social media tastes, retargeting specifically shows ads to people who have visited your site in the past.
Both general and retargeted ads have some success, but the average click-through rate CTR for most ads is 0.07%, while the average CTR for retargeted ads is 10 times higher 0.7 %. Encourage New Contacts with Email Marketing – Lead Magnet Email, although many have declared its death, is still an incredibly effective lead capture strategy, one of the best, today. An email lead capture campaign can consist of offering a free download in exchange for an email address, following up with a welcome email, and then nurturing the subscriber with a drip Chile Mobile Number List campaign that slowly shows the value of your product or service. Over time, this email subscriber can become a qualified lead once they show more signs of being ready to convert. Create Multimedia Content Online interactions are increasingly moving away from text and towards other forms of communication. Video content and podcasts are very popular across all demographics. Tip: When done right, video can attract new audiences and help nurture potential customers. For example, 90% of customers say they use video to make purchasing decisions, and 64% of customers say they are more likely to purchase after watching a video. Finally, 87% of marketers who work with video say it has increased traffic to their website and sales. Engage Visitors with Live Chat Live chat is a great way to generate leads on your website.
When people visit your website, they often have questions before making a purchase (as you might expect). Tip: Live chat is one of the easiest ways to connect visitors with your business and capture their interest , rather than having them bounce without leaving your information. Plus, customers love being able to ask questions right away. If you use chatbots on your website, capturing leads can be almost automatic. Proactive chat rules trigger a chat widget that appears at the most impactful moment to see if the visitor has more questions or needs more information. 6. Offer Free Tools Offering a free tool, such as an industry benchmarking tool or word cloud generator, can attract potential customers who have a specific pain point or need to complete a specific task. Tip: If you offer something valuable to visitors who are just browsing, you are much more likely to leave a good impression. Whenever they need to shrink a PDF, check your website's responsiveness settings, or create a free form, they'll visit your website first. Make sure you have a clear path to converting those leads into customers of your paid product! 7. Offer Free Webinars More than half of marketers say webinars generate the most high-quality leads when it comes to top-of-funnel lead capture strategies. It makes sense, since a webinar offers specific information in exchange for attention and contact information . Not only will you know which topics are valuable to this audience, but you will also be able to reach out to them in the future to nurture your new leads.
Both general and retargeted ads have some success, but the average click-through rate CTR for most ads is 0.07%, while the average CTR for retargeted ads is 10 times higher 0.7 %. Encourage New Contacts with Email Marketing – Lead Magnet Email, although many have declared its death, is still an incredibly effective lead capture strategy, one of the best, today. An email lead capture campaign can consist of offering a free download in exchange for an email address, following up with a welcome email, and then nurturing the subscriber with a drip Chile Mobile Number List campaign that slowly shows the value of your product or service. Over time, this email subscriber can become a qualified lead once they show more signs of being ready to convert. Create Multimedia Content Online interactions are increasingly moving away from text and towards other forms of communication. Video content and podcasts are very popular across all demographics. Tip: When done right, video can attract new audiences and help nurture potential customers. For example, 90% of customers say they use video to make purchasing decisions, and 64% of customers say they are more likely to purchase after watching a video. Finally, 87% of marketers who work with video say it has increased traffic to their website and sales. Engage Visitors with Live Chat Live chat is a great way to generate leads on your website.
When people visit your website, they often have questions before making a purchase (as you might expect). Tip: Live chat is one of the easiest ways to connect visitors with your business and capture their interest , rather than having them bounce without leaving your information. Plus, customers love being able to ask questions right away. If you use chatbots on your website, capturing leads can be almost automatic. Proactive chat rules trigger a chat widget that appears at the most impactful moment to see if the visitor has more questions or needs more information. 6. Offer Free Tools Offering a free tool, such as an industry benchmarking tool or word cloud generator, can attract potential customers who have a specific pain point or need to complete a specific task. Tip: If you offer something valuable to visitors who are just browsing, you are much more likely to leave a good impression. Whenever they need to shrink a PDF, check your website's responsiveness settings, or create a free form, they'll visit your website first. Make sure you have a clear path to converting those leads into customers of your paid product! 7. Offer Free Webinars More than half of marketers say webinars generate the most high-quality leads when it comes to top-of-funnel lead capture strategies. It makes sense, since a webinar offers specific information in exchange for attention and contact information . Not only will you know which topics are valuable to this audience, but you will also be able to reach out to them in the future to nurture your new leads.